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Mkt 500 Assignment 1 Part a Your Market Plan

  • Date Submitted: 11/17/2015 04:20 AM
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MKT 500 Assignment 1 Part A Your Market Plan
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MKT 500 Assignment 1 Part A Your Market Plan

Introduction:
Avon is the largest direct selling organization in the world, with approximately 3.5 million independent sales representatives that span over 100 countries. Avon is headquartered in New York City, NY and 36, 700 employees.   Avon started out as company called California Perfume Company in 1886 selling only perfume.   Avon now has sales operations in 65 countries and territories, including the United States and distributes their products in 43 other countries.   Their business is divided up geographical: Latin America, Europe, Middle East and Africa, North America and Asia.
Avon’s products span three categories: beauty, fashion and home.   The beauty line offers cosmetics, fragrances, and skin care.   The fashion line includes jewelry, apparel, footwear and children’s products.
Environmental Analysis:
Avon has a longstanding commitment to managing their environmental footprint.   Avon addresses key impacts across their business enterprise and focus on continuous improvement, with emphasis on areas that are most important to the company, society and the planet.   Avon has made efforts to reduce the environmental impacts and they support sustainable building practices.   Through Avon’s Green Building Promise, they are committed to designing and building new facilities, as well as making renovations to existing facilities, in accordance with the U.S. Green Building Councils Leadership in Energy and Environmental Design certification standards (Environmental Sustainability, n.d.)
In 1990 was the first to eliminated from its product’s composition the CFC gasses (chlorofluorocarbons) gases which are harmful for the ozone blanket and almost all of their packaging is recyclable (Palade, 2011).
Competitive Forces:
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