Itb 300 Wk 8 Assignment 2 - Expanding an Mnc – Part 2

ITB 300 WK 8 Assignment 2 - Expanding an MNC – Part 2

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Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has accepted your
recommendation to expand the MNC into the country you selected in Assignment 1. Your boss has now
asked you to formulate an entry and implementation strategy for expansion.
Write a 5-7 page paper in which you:
1. Describe an organizational culture for your fictional MNC that would ease entry into the given
market.
2. Prepare an environmental scanning analysis for the new market as illustrated in Figure 8-3.
3. Determine the entry strategy, ownership structure, and organizational structure for your fictional
MNC that would ease entry into the given market. Justify your selections.

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