Growing Importance of Internet in Daily Life Will Drive the Growth of Smart Tv/ Social Tv Market

A smart TV is an advanced version of a basic television set and is equipped with an internet connection or a computer with a high definition (HD) or a 3D picture quality. Smart TV’s allow users to access social networking sites like Facebook, Google, and others through Wi-Fi connectivity and provide a facility to record TV programs.

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Due to their efficiency and smaller size of processors, smart TVs have gained many features and become affordable. With technology advancement, these TV sets are becoming as capable as personal computers when it comes to web browsing and internet and even video browsing.

In term of unit shipments, this market is expected to show 100% growth through 2018. Due to large numbers of technology savvy customers, North America and Europe represent the most attractive regions for this market.   High investments in technology advancement by industry players, market collaborations, and the growing importance of internet in day to day life will drive the growth of this market.

Lack of consumer awareness and advancement in PC technology will limit its growth. This market holds good opportunity in developed countries and also in emerging nations like China, India, Russia, and the U.S.

Based on applications, the global smart TV market is segmented into entertainment, internet access, and for educational purposes. Based on capabilities, the global smart TV market is segmented into TV broadcasting, internet surfing, live videos, video on demand, program recording, and others.

Some of the major market participants in this industry include LG Electronics, Panasonics, Samsung, Sharp, Phillips, and Toshiba.