MKT 421 Week 1 Individual Assignment – Defining Marketing
Individual Assignment: Defining Marketing Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines
Individual Assignment: Marketing Mix Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. Format your paper consistent with APA guidelines.
MKT 421 Week 2 DQs 1 , 2, 3 Included
MKT 421 Week 2 Team Assignment – Marketing Plan Phase I
Learning Team Assignment: Marketing Plan: Phase I Resources : University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
o An overview of the existing organization
o A description of the new product or service
o An explanation of the importance of marketing to your selected...