MKT 438 Week 1 Defining Public Relations Paper
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in
Explain your personal definition of PR and definitions from three
different sources, such as the Public Relations Society of
America, textbooks, and so forth.
Compare and contrast these definitions in your paper.
Explain why you think there are so many different definitions of
Prepare to discuss this assignment in class.
Format your paper consistent with APA guidelines
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
Resources: University Library, Internet, and the Virtual
Organizations can be found on the student website at
Select a PR scenario from the following list:
An organization is planning to introduce a new product or
service in another country.
An organization wants to position itself as a leader in embracing
diversity in the workplace.
An organization is experiencing security issues associated with
operating on the Internet.
An organization is moving one of its manufacturing facilities to
another country to maximize labor cost reductions.
An organization is re-evaluating its current PR policies and
strategizing future PR campaigns. It is trying to utilize both good
corporate citizenship (goodwill) and crisis management (ill-will)
Select one of the Virtual Organizations that operates in your
selected scenario. This organization will be the basis for your PR
Attain your instructor’s approval before starting this project.
Prepare a 1,050- to 1,750-word detailed outline of your campaign
addressing the following:
• Identify the selected organization’s PR issues based on your
• Identify your target audience for the PR Campaign.
• Discuss ethical implications related to the PR issues.