India Detergent Market Overview

Market reports on India presents the latest report on “India Detergent Market Overview” http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13679/india-detergent1.html   The detergent market is one of the segments of the FMCG market in India that is in maturity stage and still has high growth potential.

5th March 2016, – Navi Mumbai, India: Market reports on India presents the latest report on “India Detergent Market Overview”. The detergent sector, with its increasing ability to influence consumers through advertisements, is rapidly expanding its market.

The detergent market is one of the segments of the FMCG market in India that is in maturity stage and still has high growth potential. Although, the detergent consumption in India is less in comparison to the other Asian countries, it is growing vigorously. The per capita detergent consumption in India is around 2.7 kg per year, whereas places like Philippines and Malaysia, the per capita consumption is 3.7 kg, and in USA it is around 10kg. The detergent sector, with its increasing ability to influence consumers through advertisements, is rapidly expanding its market. Due to the increase in population, higher urbanization, spread of education and rising levels of income and consumption, the overall growth of the detergent market has been in double digits from last several years. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural areas for the past few years has been astonishing.

“India Detergent Market Overview”, the overall market for detergent is growing with a CAGR of 13.06% from last five years. Detergents are available in three forms namely powder detergent, bar detergent and liquid detergent. Powder detergents are widely accepted by Indian consumers and dominate the industry. Even though detergent bars are still used in rural areas, they are fast disappearing from the market because of ineffectiveness. Liquid detergent is a...