China Baby Food Market Size, Strategic Insights and Future Outlook by Radiant Insights

China Baby Food Market Share and Size, Growth, Market
Profile and Future Outlook: Radiant Insights
Summary
The Chinese baby food market has developed strongly over the historic period, although the last two years have
seen a fall in growth rates as the overall economy has slowed down. All sectors of the baby food market
experienced an increase in consumption during the survey period. In volume terms, milks continue to predominate
and represented 86.1% of the market in 2015. In value terms, the milks sector forms the core of the baby food
market, accounting for 92.5% of sales in 2015. Per capita expenditure on baby food rose by 110% over the historic
period.
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Key Findings
-All sectors of the baby food market experienced an increase in consumption during the survey period. The market
for baby food in China rose by 36% between 2009 and 2015.
-Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume. Much of the
remainder of the market is made up of cereals and dry meals, which account for 4-5% of value and 7-8% of
volume.
-Multinationals account for 53.9% of value and 48.5% of volume. Nestle (including Wyeth), leads in value, from
Mead Johnson. Danone is recovering from the impact of the 2013 Fonterra incident. The leading local milk
companies are Yili, Being mate, and Biostime. Heinz dominates in the non-milks sector.
-The major distribution channels for baby food have changed dramatically over the past few years. The largest
single channel for baby food is now specialist mother and baby stores (47%), while online sales account for a
further 29%. Bricks and mortar food and general retailers now take only 24%.
Synopsis
"Baby Food in China" is an analytical report by Canadean which provides extensive and highly detailed current and
future market trends in the China market.
What else does this report offer?
-Consumption...