Overwrap Packaging Market - Global Industry Analysis, Growth, Trends, Forecast 2024

Packaging, over the past decade, surfaced as a necessity of a typical product launch strategy. Packaging is the need of all industries, which translated into the mushrooming of over thousand companies associated with packaging, including from raw material supplies to processing and from designing to printing. Packaging industry witnessed large scale technology adoption regarding films, equipment and packaging methods. Moreover, demand for elementary packaging remained intact. Overwrap packaging is one of such solution, which allows bundled wrapping of products. This form of packaging is largely used in packaging consumer products such as water bottles, tissue paper, fruits and vegetables and gift wrapping, etc. On the backdrop of growth in FMCG products, the demand for overwrap packaging also surged up and is projected to remain impressive in near future.

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Overwrap Packaging Market: Dynamics

The availability of a wide range of innovative packaging solutions is likely to have a significant influence on the demand for overwrap packaging market during the forecast period. Furthermore, increasing demand for convenience packaging, coupled with increasing disposable income further bolstered the overwrap packaging demand. The demand of laminated overwrap packaging is in demand due to its transparent and waterproof nature. Aluminum overwrap packaging is mostly used by food & beverage industries. The trend of overwrap packaging by making use of bio plastic is being widely adopted by packaging companies globally owing to its ecofriendly nature. Moreover, overwrap packaging is considered as one of the most convenient and user-friendly forms of packaging and is expected to showcase a promising future in the packaging industry in the next decade.

Overwrap Packaging Market: Segmentation

The global overwrap packaging market is segmented on the basis of product type...