Marketing Concepts

Hospitality is the relationship between a guest and a host, or the act or practice of being hospitable. that is, the reception and entertainment of guests, visitors, or strangers, with liberality and goodwill. It is more associated with etiquette and entertainment. Hospitality frequently refers to the hospitality industry, which includes hotels, restaurants, casinos, catering, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists.
The word hospitality derives from the Latin hospes, which is formed from hostis.
As a standard of conduct, hospitality has been variously considered throughout history as a law, an ethic, a principle, a code, a duty, a virtue, etc.
As a standard of conduct, hospitality has been variously considered throughout history as a law, an ethic, a principle, a code, a duty, a virtue, etc.
Since Hospitality and tourism combine to create one of the largest service industries in the world, there are many opportunities for both good and bad behavior, and right and wrong actions by hospitality and tourism practitioners. Ethics in these industries can be guided by codes of conduct, employee manuals, industry standards (whether implicit or explicit), and more.
A typical definition of a service is:
  The use of it is inseparable from its purchase (,i.e. a service   is used and consumed simultaneously)
      The use of a service is inherently subjective, in that due to   the human condition, all persons experiencing a service would   experience it uniquely.
    An intermediary example may be a restaurant (as the waiter service is intangible, and the food evidently is tangible in form).
The role of the marketing manager
For the small business, there are several different organisational approaches to marketing. The duty may lie with a single member of the team, or it could be a group responsibility. The great thing about a small team is the ability to quickly instill a...