Social Marketing Planning Process

Name: Nguyen Thi Thanh Nghia

Class: English 2- International Finance Major A- F&B Faculty- Course 46

ESP Assignment

Topic: Social marketting planning process

      Going along with the development of mass production, marketing now play such an important part in doing business. The marketing process, a very important task with any firm, costs them a bundle of effort, a giant amount of time and a big quantity of money. According to the experts, social marketing planning process includes many steps that we should follow.

Let’s get started with the background of social marketing. In general, the social marketing approach differs greatly from how public health agencies have typical gone about developing programs or materials. In the past, health educator often focus on providing information to the general public about a particular topic, with the hope that the people who needed it would realize they are at risk and change their behavior as a result. In contrast, social marketers and the firm must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs, which is called Social marketing planning process. That process require you to answer 4 main questions: Where are we? Where do we want to go? How will we get there? And how will we stay on course?

The first question is “Where are we?” In fact, so as to build an effective social marketing, each company has to make a determination about program focus and identification of campaign purpose, preventing that from misleading choices in process of marketing. In addition, SWOT analysis- strengths, weaknesses, opportunities, and threats covering both internal and external situation can be helpful to condense the situation analysis into a list of the most relevant problems as well as chances and to assess how well the firm is equipped to deal with them. Particularly, in SWOT, strengths and weaknesses are internal factors. For example: A strength could be: your...