Nissan Micra

In this essay I will be writing a detailed analysis of an advert. The advert I have chosen is the Nissan Micra advertisement, which is aimed at girls, thus the title “Gadgets for Girls”. I will be analysing the visual and verbal features and identifying the target audience. I will then be making an overall judgement on how effective the advertisement is in reaching its target audience.

I believe that this advertisement is aimed at the young, attractive, woman with a high income. I can tell this because of several reasons. Firstly, you can infer that it is aimed at a younger age group of women as the title is “Gadgets for Girls” and the word “girl” is used throughout the piece, and an older woman would not classify herself as a “girl”. Therefore deliberately or not they would alienate an older age group of women. Furthermore, you can also tell that it is aimed at a younger age group as an older woman would not perhaps have such an active social life and participate in the same activities as a younger women and throughout the article it mentions going “cruising” and being “out on the town”, which I believe to be activities that mainly a younger group of women would participate in. Thirdly, you can tell that it is not aimed at men as the article mentions hobbies such as “shopping” and it mentions that it is suitable if you have lots of “leggy” mates. Therefore it is not aimed at men, as the average male does not tend to have “leggy” mates or call them such!   The average male doesn’t tend to see a car that will help with “shopping” as something that would appeal to them. Furthermore, you can tell that it is aimed at women with a high income as in the picture shown it shows the car placed in an elegant street with a sophisticated woman approaching her door. This reveals the income group as only a woman with a high income who could afford to live in such a street. Also the woman is wearing work clothes so it shows that she works and can afford luxuries such as the new...