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Managing Strategy - Group Assignment

  • Date Submitted: 06/18/2010 04:42 AM
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http://www.istockanalyst.com/article/viewiStockNews/articleid/3351190
Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for H&M’s outdoor media spend. The agreement will enable the companies to work together in the design, development and placement of billboards, signs and other outdoor elements in support of the company’s marketing communications efforts.
As the world’s largest outdoor media owner with close to one million panels in 49 countries, Clear Channel is uniquely placed to deliver tailored, multi-format outdoor campaigns in partnership with H&M around the world.
Clear Channel Outdoor Regional President, Rickard Hedlund, commented: “H&M has demonstrated a long-term commitment to developing pioneering outdoor ad campaigns across multiple markets and we look forward to building on our strong relationship with H&M to further push the boundaries of our medium.”
“We look forward to surprising our customers with our marketing, which is the invitation card to visit one of our stores,” says Per Sjödell, Head of marketing H&M.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with close to one million displays in 49 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company’s international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting...

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