Advertisement on Axe Products.

In this article, you will se that this guy is covered in chocolate. It’s to promote one of axes body sprays for men. Although the body spray smells like chocolate that is not the only reason hes covered in chocolate.

      This product has advertisements that portray the deoderant, body sprays, etc. To be a major factor in attracting girls. It also says it will last up to 24 hours.   This makes the targeted audience want to have it more. The targeted audience obviously would be teenage boys.   It would be girls too…. judging from this picture. I know this because what does almost every girl love…chocolate! This might make her want certain guys to use this product because she will think it must smell good then. Therefore, she will suggest it to her boyfriend or something. If the guy realizes girls will like it then for sure they are going to want to buy it.   I also know this product is definitely targeted to teenage boys because of the way they advertise. They advertise on television, online, magazines, billboards, and video games. Some video games are Burnout 3,Need for speed: most wanted, and more.

Some of the techniques they use in this advertisement are:
*Definitions below are from the book.
-Romance/Sex Appeal: Perfume and clothing ads, among others, rely on romance or sex appeal to sell their products. The implication is that if you use or purchase whatever product a company is selling, you will be more romantically appealing.
-Bandwagon: These ads would have you believe everyone is doing something. Shouldn’t you do it, too? Companies hope you will agree by showing many people in their target audience’s demographic using the product they are advertising.
-Humor: Are you laughing after you watch a commercial? These ads try to catch us by entertaining us. Remember that the type of humor depends on the target audience the advertisers are trying to reach. Ads trying to attract male customers appeal to a male sense of humor; ads trying to appeal to women...