Success of Coke

Britannia Industries
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Britannia Industries Limited |
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Type | Public
(BSE: 500825)
(NSE: BRITANNIA) |
Industry | Food |
Founded | 1892 |
Headquarters | Kolkata and Bangalore; R&D Chennai, India |
Number of locations | 300 stores (2000) |
Area served | India |
Key people | Nusli Wadia, Chairman
Ms. Vinita Bali, (Managing Director) |
Products | Biscuits Tiger, Britannia,
milk |
Revenue | ▲ Rs 2,200 crore |
Owner(s) | Danone, Kalabakan Investments |
Parent | Wadia Group,
Associated Biscuits Intl. Holdings |
Website | www.britannia.co.in |
Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit, which are highly recognised throughout the country. Britannia is one of India’s leading biscuit firms, with an estimated 38% market share.[1]
The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products.
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[edit] History
It was started way back in 1892 with an investment of Rs. 295.[2] Initially, biscuits were manufactured in a small house in central Kolkata. Later, the business was acquired by the Gupta brothers and operated under the name of V.S. Brothers. In 1918, C H Holmes, an English businessman in Kolkata was taken as a partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was setup in 1924 and Peek Freans, UK acquired a controlling interest in BBCo. Biscuits were in big demand during World War II, which gave a fillip to the company’s sales. The company name was changed to the current Britannia Industries Limited in 1979. In 1982 Nabisco Brands Inc., USA became a major foreign shareholder
Kerala businessman K. Rajan Pillai secured control of the group in the late 1980s, becoming known in India as the 'Biscuit King'. In 1993, the Wadia Group acquired a stake in ABIL, UK and became an equal partner with...