Red Cross

1. Introduction
The American Red Cross is a humanitarian organization that provides emergency assistance, disaster relief and education inside the United States. It is the designated U.S. affiliate of the International Federation of Red Cross and Red Crescent Societies. Since its founding in 1881 by visionary leader Clara Barton, the American Red Cross has been the nation's premier emergency response organization. As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering. When Marsha Johnson Evans was named president and CEO of the American Red Cross on June 27, 2002, she had to take the responsibility for changing the damaged image of American Red Cross caused by the recent problems such as strike, lawsuits, an exposé on the 60 Minutes show, and so forth. Evans also must deal with the fast-changing technology environment and keep seeking the strategic alliances which will be beneficial to American Red Cross. Like any other organization, American Red Cross is facing many pressures and pulls in the resources and for the organization that is responding to countless number of disasters there is a need for a high level of revenue income. In order to achieve the best understanding of an organization, environment, and future strategies we have to examine the SWOT analysis  
The objective of this case analysis is to weigh and analyze the current state of American Red Cross and provide a recommended strategy that will guide the future of the American Red Cross.

2. SWOT Analysis-American Red Cross
SWOT analysis is a tool for auditing an American Red Cross organization and its environment. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities...