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Comparative Analysis of Orkut & Facebook
Research Methodology 2010
Vishal Nair Roll No 21 MMS First Year

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Comparative Analysis of Orkut & Facebook 201 0

ACKNOWLEDGEMENT
I express my deep gratitude to Prof. Gowri Joshi for her constant support, guidance and motivation which helped me immensely in completing this project. The project provided me with an opportunity to understand the fundamentals of research methods in a better manner and apply them. The insistence on taking up a socially relevant topic like the use of social networking sites helped me to understand the psychology of the people using these sites better and correlate the research to human behavioural aspect. I also would like to thank our respondents for giving us their valuable time and providing us with the information needed to carry out the research successfully. Vishal Nair SIES College of Management Studies MMS (First Year) 2009-11 Roll No 21

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Comparative Analysis of Orkut & Facebook 201 0
Table of Contents
ACKNOWLEDGEMENT..............................................................................................................2 1. INTRODUCTION..................................................................................................................4 1.1 1.2 1.3 1.4 1.5 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 3. 3.1 3.2 3.3 3.4 4. 5. 6. 7. 8. 4.1 Background...................................................................................................................5 Objectives......................................................................................................................6 Problem.........................................................................................................................6 Scope & Limitations.......................................................................................................6 Defining the...