Nokia Repositioned

INTRODUCTION

Nokia is the   largest mobile manufacturing company in the world.It is also into internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 41 billion and operating profit of €1.2 billion as of 2009.It has a global device market share of more than 33% and   converged device market share of about 41% .It not only produses devices for all segments:CDMA,GSM and WDMA but also provides a number of internet services like applications, games, music, maps, media and messaging through its Ovi platform.Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipment, solutions and services.Nokia is also engaged in providing free digital map information and navigation services through its wholly-owned subsidiary Navteq.

TIME-LINE OF NOKIA

NOKIA 1865-1967:Birth of Nokia as a paper producing mill to the path of   becoming Nokia Corporation as rubber,cable,forestry,electronics & power generation entity.

NOKIA 1968-1991:Nokia's foray into mobile communication.

NOKIA 1992-1999:Journey of becoming world leader in mobile phones.

NOKIA 2000 to uptill now:Leading the mobile industry with diversified profile.

        POSITIONING & REPOSITIONING OF NOKIA

The story behind the evolution of mobile manufacturing mammoth Nokia will definitely be a surprise to many people.Nokia started its business as a paper producing mill.It was set up by Fredrik Idestam who built a wood pulp mill on the banks of the Tammerkoski rapids, in southern Finland in the year 1865.Later on, he built a second mill by the Nokianvirta river and from this place Nokia gets its name. It was a great success. Idestam’s invention won a bronze medal at the Paris World Exposition in 1867, and he is considered to be the father of Finland’s paper industry. Those were the days when there was a strong demand for paper in the industry, the company's sales acheived its high-stakes and...