Feminism & Seduction in Relation to Advertising

Strategies Of Thoughts

Name: Mazahir Irfan Rangwala

Research Subject: Cultural Difference in Advertising

Topics Related to Subject: Feminism & Seduction

      Reading: Deleuze G. and Guattari F. ‘Plateau 10: 1730: Becoming – Intense,                   Becoming Animal, Becoming Imperceptible…’, From   A THOUSAND PLATEAUS, Capitalism and Schizophrenia, London: Continuum (orig. 1980), pp. 256 – 300.

Full of brilliant insights, this series of brief, seemingly random essay on hot topics – wars and death, territoriality and the anthropology of groups, model theory, and psychosis – provides much material for thought.

“there is a circulation of impersonal affects, an alternate current that disrupts… that forestalls attempts at professional, conjugal, or Oedipal reterritorialization.”                                             -   A Thousand Plateaus (pp. 257)

The dilemma facing contemporary feminism, which is identified as post 1995 feminism committed to corporeality and sexual difference, is that psychoanalysis purposes explanation for, but fails to offer solutions how to break away from the reproduction of patriarchy and its rigid sexual roles. The goal of contemporary feminism is to break away from the circularity of the Oedipus Complex and into new ways of thinking. Anti Oedipus that’s accepting the new way of thinking and A Thousand Plateau by G. Deleuze and F. Guattari offer different modes of thinking and poignant critics of psychoanalysis. How to live with a certain aspects of psychoanalysis such as the Oedipus Complex that are harmful for woman, and it develops new theories that break away from the Oedipal triangle. Such critics and different modalities of thinking are been found in the writings of Deleuze G. and Guattari F.

Similarly as per the writer Laura Wadsworth modern feminism is being proud of our gender and not taking any stick from males without being anti-men. Laura finds it irrelevant for any feminist to be anti men. She finds it...