Marketing Evaluation

My product is a bottle which is called “Im-Pulse”. The name of our bottle with our slogan “pure Energy” as when you think about the word Im-Pulse.

Our target audience are children from this school which are in the age range of 12-16. I think some of the reasons children will be keen on purchasing my product is that my product is bold and it stands out and grabs the audiences attention also I think this product will be a good seller because it is very similar to the Harrogate bottle which is a big hit in schools.

We are planning to sell this product by going around the school at lunch time and offering people we also have places where we are going to sell and they are in the photo journal. But they are some problems that would come in our way and stop us one of these are people might not want to buy the product or it wont sell as much as we thought it would. But we will try to overcome this problem by offering the products to the teachers and dinner ladies that are on duty.

Our initial ideas for our product came from group work and group members ideas. Mostly the brainstorm work helped us the most as we worked in a group and came up with a lot of ideas which helped us later on with our work. It took us quite a while to decide on our final idea but in the end we came up with an incorporated which was “Im-Pulse”.

The content of our product will just be water on its own. Our product will be sold in various places around the school but we will concentrate on places where people eat for example the red benches where people sit and socialise while they are eating, we are also going to try and sell the water in the garden next to the library. In my survey most of the people I interviewed were willing to pay around the price of 80p but in shops the same size bottle is worth around the price of 50p. This shows that people do get thirsty in school and would want to buy the water also they might not feel comfortable drinking from the water fountain.

I have...