Commercials: Persuasive in Nature

This commercial uses two types of credibility in order to get its message across and sell its product. The first type of credibility that is utilizes is identification. In the commercial an audience member can focus on the familiarity and similarities that this commercial and their lives have in common. For example, in this commercial, several audience members can relate to using email to give and receive information. In addition, this commercial uses familiarity and similarity because they show a girl getting ready for a date, something all of us, both men and women, have done. This type of action leads to credibility because the audience is able to connect with the characters and the commercial on a personal level when it seems as though the commercial is about them.

In addition to this commercial targeting a young audience because they are in search of a companion, they also target this group because students have the most computer knowledge of all demographics in our society. Computer knowledge is required for any major university and most students learn this much before they even reach colleges, that expect you to be able to use a computer on your own, know how to work it and have the ability to send and receive messages via the World Wide Web. This commercial shows this by having the girl that answered the door save her roommate from what quite possibly been the worst date ever. She does this by emailing her what the guy looks like and how he behaves from a camera that was used to record the action only moments ago. Had either character not known how to use modern technology and be aware of its capabilities, the roommate wouldn’t have been able to save her friend from making a poor decision.

The target audience of this commercial is people who are “looking for love in all the wrong places”. This is usually people in college or that age bracket. This age bracket is normally a demographic of around 18-25.

As with many commercials on the market today,...