Sports & Media

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Faculty of Health and Wellbeing

MSc Sport Business Management

Sport & the Media

Unit Code: 66 - 7700 - 00S

NAME : KOH VICTOR
STUDENT NUMBER : 19040501
TUTOR : PHIL ANDREWS
DATE : 6th MARCH 2011
WORD COUNT : 4457 WORDS
                                    (Not inclusive of Cover Page, Questions & Charts/Tables Plotted)

Sports Media Plan
Prepare a report between 3,000 and 4,000 words (word count excludes contents page, tables, appendices and bibliography). Over-length work will be penalised - a deduction of 10 marks will be applied to work that is 20% or more over the word limit. You must state your word count on the front of your submission.

|Assignment Brief                                                                                                                       |
|Write a report that analyses the inter-relationship between sport and the media in the modern world.                                   |
|                                                                                                                                       |
|Critically assess a single sport, or look more widely at a range of sports.                                                           |
|                                                                                                                                       |
|Analyse the effects of the relationship at international, club and recreational levels                                                 |
|                                                                                                                                       |
|Demonstrate the benefits and disadvantages of the relationship to both sides, analysing the appropriate media management tools that   |
|have, and could be utilised                                                                                                           |
|...