Alleviation of Poverty by Selling to the Bottom of the Pyramid

University of Bedfordshire |
Alleviation of Poverty by Selling to the Bottom of the Pyramid |
Applied Management Project –BSS000-6 |
|
Suman Thummala - 0920629 |
|

|
M. Sc. International Business Management
9/6/2010


     

ACKNOWLEDGEMENT


It is a pleasure to thank my teachers and the management of the University of Bedfordshire who gave me an opportunity to perform the dissertation as a part of my course work in Masters Program. I take this opportunity to thank the librarians in guiding me to find efficient and relevant material like textbooks and journals from the university library catalogue which is the base for any dissertation. Without their moral support this thesis could not be completed.
I am glad to thank my parents, other family members, friends and relatives who helped me to concentrate on the Applied Management Project and gave me lot of encouragement for the successful completion of my project.
I sincerely thank all the people who directly or indirectly helped and supported me in completion of my project.

SUMAN THUMMALA

Contents
1. Abstract: 7
2. Introduction: 8
3. Literature Review: 9
3.1. The Existing Market at the Bottom of the pyramid: 11
3.2. The Responsibility of the Private Sector: 11
3.3. The authority of leading Logic: 12
3.4. BOP Market’s personality: 16
3.4.1. Significant wealth at the bottom of the pyramid: 16
3.4.2. Access to BOP Market: 19
3.4.3. Brand Consciousness of the BOP Market: 20
3.4.4. The Connected BOP Market: 21
3.4.5. Recognizing the highly developed Technology by the consumers of BOP market. 22
3.5. The Essential Market Development Strategies: 23
3.5.1. Creation of Consumer Capacity: 23
3.5.2. The Requirement of Innovative Products and Services: 25
3.5.3. Dignity and Choice: 26
3.5.4. Trust is a Prerequisite: 26
3.6. Principles for the Innovative Ideas for the development of the BOP markets: 26
3.6.1. Price-Performance: 26...