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About Y-3

  • Date Submitted: 05/08/2011 12:51 AM
  • Flesch-Kincaid Score: 42.5 
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Y-3 was found in October 2002, a birth of the most influential cooperation in sport and fashion to date with the launch of the SPRING/SUMMER 2003 Y-3 MENS and WOMEN'S collections. Y-3 is the highly exclusive collaborative project between   authentic sports brand Adidas and cult Japanese designer, Yohji Yamamoto which has revolutionized the industry. The meaning of the name is clear to see. The 'Y' stands for Yohji Yamamoto, the '3' represents Adidas three stripes signature and the '-' signifies the link between the two. Adidas represents sport, Yohji Yamamoto represents design, both symbolize true craftsmanship, and together they have developed the future in sportswear and fashion.

Yamamoto became an influential fashion designer after making his Paris debut in 1981. His commercially successful main lines, Yohji Yamamoto (women/men) and Y's, are especially popular in Tokyo.
Yohji Yamamoto, creative director of Y's, has put his simplicity, great design sense of style into the Y-3, to show us a perfect high-end fashion and sports brand image. Simple and sober is the basic image of the Y-3 concept. The colourway of Y-3 was minaly in black, white and red. Each collection of different seasons take inspiration from different topics, such as muscial, historical, and sports, but they concise the design in a simple way.

Adidas has a strong advantage in sports shoes, sports equipment and technology. On the other hand, Yohji Yamamoto is an internationally known Japanese fashion designer   based in Tokyo and Paris with high profile and reputation. Both two sides make full use of their resources, maximize it and produced today's Y-3 which has successfuly open a new market for customers who like to wear sportwear with fashion design.   Yamamoto was known as the “black magician”because he leapt the traditional sports brand Adidas to the fashion page and appears on the Stage. Yamamoto's work has also become familiar to consumers through his collaborations with other fashion...

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