Vodka

Vodka is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made from fermented substances like grain and potatoes.
Vodka may be distilled from any starch/sugar-rich plant matter; most vodka today is produced from grains such as sorghum, corn, rye or wheat. Among grain vodkas, rye and wheat vodkas are generally considered superior. Some vodkas are made from potatoes, molasses, soybeans, grapes, rice, sugar beets and sometimes even byproducts of oil refining or wood pulp processing. In some Central European countries like Poland some vodka is produced by just fermenting a solution of crystal sugar and yeast. In the European Union there are talks about the standardization of vodka, and the Vodka Belt countries insist that only spirits produced from grains, potato and sugar beet molasses be allowed to be branded as "vodka", following the traditional methods of production
Vodka's alcoholic content usually ranges between 35-70% by volume; the standard Polish, Russian and Lithuanian vodkas are 40% alcohol by volume (80 proof).
Vodka is defined as a neutral spirit devoid of any distinct characteristics such as odour, taste or colour. Considering the above definition all vodkas should be the same and the brand shouldn’t matter. This is true to some extent, in the sense, that the final product of all the brands are more or less similar to each other and while mixed in a blood mary, there is little or no discernable distinction between them. However, if you plan to have them as shots, on the rocks or in a martini, then you are well advised to consume a premium brand.
There are a lot of vodkas out there. And each one is trying to catch your eye, with refreshing marketing, stylish bottles and happening events. This is because of the above noted fact, that the product is more or less same, and hence, marketing plays a big role.
Lets start with the world best selling vodka. Remember, the phrase is ‘best selling’, it doesn’t make the...