Omachi Pricipliple of Marketing Asignment

Excuitive Sumary
      Vietnamese economy is one of the fastest-growing economies in the world. As a result, people are also becoming busier with their job, their study, their families…, so they preferred the fast, convenient and heathy food. And instant noodles are a perfect choice for everyone who wants a fast-food meal.Nowadays, the market has many types of noodles such as Hảo Hảo, Tiến Vua, Lẩu Thái, Cung Đình, Omachi ...In order to attract customers as well as to satisfy customers’ needs about product quality, reasonable price,… instant noodle makers have carried out a lot of marketing strategies because marketing management has the task of attracting and building relationships with customers by creating customer value and satisfaction so that organization can sell its products as many as possible, more importantly, higher than its competitors. However, it is not easy for any organization to set up a successful marketing plan because the development of the marketing plan is influenced by the situation analysis which provides a gather of relevant market information at both micro and macro environment of an organization. Among instant noodles makers, Masan group with Omachi makes a huge effort to remain their brand name and ensure the quality of product with a persuading marketing strategy. Omachi spaghetti is a new product in the market of Masan Group. However, It now has a grid position in the market and gain belief of many customers. So, this report is aimed at providing situation analysis of Omachi spaghetti including company, environmental, competitor, customer, brand and SWOT analysis.