CORPORATE SOCIA RESPONSIBI ITY(CSR) SOCIAL RESPONSIBILITY(CSR) The Indian Perspective p
October 16, 2008
to
HE Mr Hideaki Domichi, Hon’ble Ambassador of Japan & Members of JCCI
by
Ajay Sethi, Director Corporate C t l t I di Pvt Ltd C t Catalyst India P t
OUTLINE
A walk through history Key considerations y Business case for CSR Case studies Key steps in your CSR roadmap
A Walk Through History
CSR – A NEW OUTLOOK
CSR focus - People, Planet and Profit (“Triple Bottom-line” ) Stakeholders in a business - customers customers, shareholders, communities and environment Sustainable development and profits are i t S t i bl d l t d fit inter-related l t d Corporate profits need to be analyzed in conjunction with social prosperity employees, employees
CSR IN INDIA – THE INITIAL STEPS
Evolved through the concept of ‘giving’ – an integral part of f‘ f Indian culture Philanthropy Religious donations Modern connotation Gandhian concept of Trusteeship
Bombay Plan (1944-45) – First initiative by leading business houses (Tata, Bajaj, Birla group through FICCI)
Individual initiatives by individual corporate
CSR IN INDIA – FOCUS AREAS
Traditional Education Health Contemporary Capacity Building – skill development, training Sustainable Development – environmental protection Community Development – education, health, poverty y p , , p y alleviation Social Challenges – women's’ empowerment, girl child
IMPLEMENTING A CSR PLAN KEY CONSIDERATIONS
CSR - INTERNAL v/s EXTERNAL
Internal (carried out within the organisation) viz. o Energy and water conservation o Employee welfare – training, healthcare o Affirmative action – employment of backward sections o Corporate governance External (within vicinity or for society at large), viz. o Community development o Capacity building o E i Environmental protection t l t ti o Healthcare o Creating awareness - education, health, social issues o E initiatives – Online Information, education, etc...
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