Entrepreneurship and Globalization

THE STUDY OF IMPACT OF GLOBALIZATION ON ENTREPRENEURIAL OPPORTUNITIES, STRATEGIES AND PERFORMANCES:   A CASE OF PAKISTAN

ABSTRACT

This study examines the impact of globalization along with other dimensions (Economical, Socio-cultural, technological and financial) on entrepreneurial opportunities, strategies and performance in Pakistan. The result shows that the western model when applied in Pakistan shows almost the same outcome as in western society, the only aspect showing inverse proportion is technology, while others are displaying direct proportion.
Results reveal that when the model which is best in western culture is applied in Pakistan, shows inverse proportion.
Key words: globalization, economical, socio-cultural, technological, financial and entrepreneurial opportunities, strategies and performance.

INTRODUCTION:

Entrepreneur, this term has been used in various literatures in many different forms, in some they are refer to as risk takers, who start their own business in the way they want to pursue it, while , some term them as innovators who change existing business processes according to their need. To us an entrepreneur is an individual who is highly self-motivated and wants to carry out things in his own ways. Entrepreneurship is not only just an economic activity, but it is basically the method in which individuals (Entrepreneurs) who are profoundly motivated or are innovators or risk takers, do things in a different way which has never been done earlier. Like the term entrepreneur, entrepreneurship also has been described in many different ways some refer to it as a way to create a new organization; some say that it is a method to exploit existing resources in a new way, while some refer to it as a way to exploit new opportunities. The aim of the study is to see that how globalization can affect an entrepreneur in pursuing different business opportunities.
Globalization is one of the variables which has a major influence on...