Strategic Management for Headmasters

Table of contents

Executive Summary 3
The mission 6
SWOT analysis 7
PESTLE analysis 10
Ansoff’s Matrix 13
Leadership Model 14
Conclusion 17
References 18


Executive summary

This report is mainly targeting one of Headmasters salon in London situated in the south west London in Fulham Broadway. The purpose of this report is firstly, to identify the external and internal factors that contribute to the success or failure of Headmasters in Fulham Broadway. Secondly, to portray a clear strategic plan to improve the business in competition with its competitors and existing leading hair salons. This will be in the form of PESTLE, SWOT, Ansoff Matrix   and Leadership models. Finally, since it is a service based sector, why the employees and customer’s contribution towards to success/failure of the company is crucial.

Headmasters is a hairdressing company that has salons mainly all around London, almost conquering United Kingdom and have opened their first international salon in Norway. Their first salon opened in Wimbledon in1982, with just one stylist and one assistant. With their passion, dedication and love for hairdressing they have grown to be one of the most popular salons in the United Kingdom, targeting a very unique audience.
This dedication to giving their clientele beautiful, confidence boosting hair means Headmasters have stood a test of time and are lucky enough to have an extremely loyal customer base. Their salons are based in some of the most exclusive parts of the country, from Bath to Wybridge, and from Mayfair to Richmond. Without exception all Headmasters branches around United Kingdom carry the same atmosphere of contemporary elegance and uniformity. In 2010, value sales of hair care grew by 2% to reach £1.4 billion. Following the recession, the numbers of visits to the salon in a year decreases but clients never cease to cut and colour their hair and...