Telegraph Article Which Alerted Me to the Fun Point

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Bic’s Pen for the Ladies - A Disastrous, Hilarious New Product Launch
Tuesday, August 28, 2012
by Jim Riley
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The beauty of user-generated reviews and social media for market research purposes is that you can get some instant and honest feedback on a new product. So the marketing department at Bic will have plenty of feedback to read through after the launch of Bic for Her…

As the Telegraph article which alerted me to the fun points out:

The pens, which are promoted as “designed to fit comfortably in a woman’s hand” comes in an “attractive barrel design available in pink and purple”.

Advertised exclusively for women, one version promises “smooth writing” and comes in a box of 12, writing in both blue and black ink.

Just take a minute or two to read through some of the superb customer reviews on Bic for Her over at Amazon. After a while you get the drift…Bic’s product launch is treated with the ridicule that it truly deserves!

Categories: BUSINESS THEMES   Marketing
Tags: social media, product launch, new product, bic

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