Promotional Plan

PROMOTIONAL PLAN OF TELEPACIFIC







Table of Contents
Promotional Plan of TelePacific 3
  Message 3
  Advertisements 3
  Media Calendar 7
  Newspapers 7
  Magazines 7
  Outdoors 7
  Internet 8
References 9
Bibliography 10


Promotional Plan of TelePacific

This study is all about the promotional strategy of TelePacific Communications which would help in creating awareness about its products amongst the target customers. The organization needs to have an effective promotional plan in place to increase its profitability, growth and sustainability in the future. Promotion is the only way to communicate the message of the marketer to its target customers. There are various media vehicles to do so, but it is important for the TelePacific Communications to analyze the most effective media vehicle of the state or country in which it is launching or expanding its business. A promotional message, advertisements and a one year media plan of TelePacific Communications has been has been discussed in this study.

Message

      The overall marketing message for the promotional plant of TelePacific would be that the services offered by the company provides fast internet access to its customers along with other additional unique features included in it and TelePacific is committed towards offering high quality customized services for its clients according to their specific needs and requirements.

Advertisements

Advertising industry is considered to be the most exciting, creative, challenging and rewarding industry. It is unique in nature because everything is open to the world and people can see it and respond accordingly (Duncan, 2005, p. 1). Advertisements are primarily meant to have an influence in the behaviors and attitudes of people that would result in favoring the organization and its products (Janoschka, 2004, p. 12). It is necessary for a company like TelePacific that its approach towards promotion and advertising should be designed...