Management

Introduction

Creative is the worldwide leading vendor in digital entertainment products and it was founded in Singapore in 1981. Since June 1994, Creative has been listed as a public listed company on the main board of Singapore Exchange (SGX).Creative’s are well-known for their Sound Blaster sound cards which are inputted in the computer which provides state of art sound for users, entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products for the consumers and portable media devices which includes MP3 and on-the-go entertainment devices. Most of their core businesses and operations are located in Singapore. Creative also have regional bases in other countries like Milpitas of California which supports the America regions, Dublin supports the Europe regions and the rest of the regions are supported in the global headquarters located in Singapore. Creative also house their Research and Development division in Singapore to research on new products and improvement of existing products.
Analysis of Four Environmental Factors Affecting Business of Creative

Technological Innovations
Technological innovation is a threat to Creative where competitors are trying to innovate new products to the market. In order to keep up with the competition, Creative has to innovate more products in order to win more market share in the Digital Entertainment market. Creative has to understand the competitors that they are dealing with by finding out their strength and weaknesses. For instance, both Sony and Apple have products like Mp3 Players and how Creative can compete with these brands.

Globalization Production
The globalization of production will affect Creative as the standards of living in Singapore are getting higher. Inflations can cause the production to be more costly in more developed countries. In order to be more cost efficient, Creative should split up their production where employment income is lower as it...