Marketing Strategy of Azal

MAMMAD RASHIDLI

M A RKE TI N G S TR ATE G Y O F A ZE R BA I JA N A I R LIN E S
INDIVIDUAL ASSIGNMEN T FROM MARKETING

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28/11/2012

Marketing Strategy of AZAL – Analyzing 7P’s

Mammad Rashidli

Table of Contents
INTRODUCTION ................................................................................................................... 3 MARKETING FOCUS ............................................................................................................. 3 Mission............................................................................................................................................................... 3 Values ................................................................................................................................................................. 4 Goals and Objectives ...................................................................................................................................... 4 PRODUCT ................................................................................................................................ 5 Azerbaijan Airlines........................................................................................................................................... 5 Silk Way Cargo Airlines .................................................................................................................................. 6 PLACE ....................................................................................................................................... 7 Internet .............................................................................................................................................................. 7 Corporate Travel Agents ................................................................................................................................ 7 Direct Sales to Corporations...