Case Studies Of E-Commerce
- Date Submitted: 01/19/2013 04:51 AM
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e-Commerce Business Models of
DMOs
Case Studies in Europe
Mag. Christian Maurer
Budapest, 17 June 2008
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destination
tourism
organisations
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tourist
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product
hotel, TA, TO, DMO,
PCO, attraction,
theme park etc.
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components
intangible
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product delivery &
consumption
e.g. interaction between
human beings
e.g. information,
service, processes
e.g. hotel room
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