The Importance of Good Communication Skills in Business

The importance of Good communication skills in business
History of Communication
 Nonverbal: 150,000 years
 Oral: 55,000 years
 Written: 6,000 years
 Early writing:   4000 BC
 Egyptian hieroglyphics:   3000 BC
 Phoenician alphabet:   1500 to 2000 BC
 Book printing in China:   600 BC
 Book printing in Europe:   1400 AD

Why Study Communication?
 The Only Completely Portable Skill
 You will use it in every relationship
 You will need it regardless of your career path
 The “Information Age”
 The history of civilization is the history of information
 Language and written documents facilitate the transfer of information and knowledge through time and space

Role of communication
 Communication plays a part in almost every aspect of your business, so being able to communicate well can boost your overall performance.

Good communication
 Good communication is essential to building a cohesive and effective team. Good communication skills are essential to managing the performance of your team members, and if you know how to communicate well to large groups you can minimise the risk of industrial problems developing in your workplace.

Importance
 Communication skills can be particularly important during times of higher workplace stress, for example during downsizing, where good communication is an essential part of change management
 You also need to communicate well to build and maintain effective relationships with your suppliers and clients. Communication skills are crucial to dealing with customer complaints effectively and limiting any negative word-of-mouth about your business. You can draw on communication skills when you assess the effectiveness of your marketing campaigns.
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Steps
 The first step in good communication is to listen effectively. Today’s trend is away from top-down management, where decisions and policies are proclaimed...