The Application and Assistance of It on the Management of Taxi Company Kingkabs

The Application and Assistance of IT on the Management of Taxi Company KingKabs

Executive Summary
Taking a look at the daily products around, it is not difficult to find out that competitions between companies are everywhere. Indeed, as market economy is developing rapidly, the level of market competition is also growing in an increasingly high rate. Therefore, companies are always seeking the methods of making more profits in order to gain competitive advantage.
Fortunately, people have realised that they could make use of IT to help them. With the development of IT, its implication has been popularised among business fields. Definitely, IT can play a vital role in terms of gaining competitive advantage. Also, IT improves the effectiveness and the efficiency in the business management (Gordon, 1999, p.9).
This report aims to analyse and present the importance of IT in a taxi company and how IT could help the company with achieving competitive advantage, and the theory of “Porter’s value chain” is implied in the business process.

Contents
1.0 Executive Summary 1
2.0 Introduction 3
2.1 Background 3
2.2 Company Introduction 3
3.0 Competitive advantage 4
4.0 IT in Business Process with Porter’s Value Chain 4
4.1 Primary activity 5
4.1.1 Inbound logistics 5
4.1.2 Operation and Outbound logistics 6
4.1.3 Marketing and sales 7
4.1.4 Service 7
4.2 Support activity 8
4.2.1 Firm infrastructure 8
4.2.1 Procurement 8
4.2.2 Human resource management 9
4.2.3 Technology Development 9
5.0 Conclusion 9
6.0 Reference 10

Introduction
Background
Although taxi is one of the most common public transports in the UK, it is known as a fast and convenient way of commuting, especially for the citizens who require for more flexibility. Gradually, taxi has become more and more important to people in the UK, and at the meantime, taxi business is developing due to the large amount of needs. According to a report from British...