Marketing to Moms - Us - September 2013

Marketing to Moms - US - September 2013

In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children-and her aspirations for them-can help brands tailor messaging that will resonate with moms and assist with solutions. table Of Content

scope And Themes what You Need To Know definition data Sources consumer Survey Data abbreviations terms

executive Summary the Mom Market figure 1: Total Population, Births By Race/hispanic Origin Of Mother, And Births, 2011 the Mom Economy figure 2: Moms’ Buying Power, 2002, 2008, 2011 the Mom Consumer moms Are Online Making Purchases And Influencing Others figure 3: Moms’ Online Activities Related To Family In The Past Three Months, July 2013 moms’ Purchases Are Most Likely To Be Influenced By Their Children figure 4: Moms’ Top Overall Purchase Influencers When Buying For Children, July 2013 moms Look For Opportunities To Relax figure 5: How Moms Spend And Would Like To Spend Their Personal Free Time, July 2013 moms Most Concerned With Child Safety; Happiness And Finances Follow figure 6: Moms’ Top Five Concerns Over Children’s Wellbeing, July 2013 moms Want Their Kids To Be Confident, To Achieve Academically figure 7: Moms’ Top Five Aspirations For Child, July 2013 moms – Particularly Millennial Moms – Prioritize Raising Children Over Career Success moms Stay Involved In Their Kids’ Lives – Particularly Their Online Lives figure 8: Moms’ Attitudes About Involvement With Kids And Kids’ Influence, July 2013 what We Think

Marketing to Moms - US - September 2013

issues And Insights how Do Moms Feel About Their Children And Social Media? the Issues: the Implications: what Do Moms Worry About The Most When It Comes To Their Children? the Issues: the Implications: what Do...