Research on Cooking Enthusiasts - Us - October 2013

Cooking Enthusiasts - US - October 2013

While many Americans cook at home, they come to the table with different skill sets and motivations for doing so. Marketers should acknowledge that each Cooking Enthusiast has her own approach to meal preparation and give her opportunities to customize recipes and use resources that make cooking the easiest and most fun for her. table Of Content

scope And Themes what You Need To Know definition online Cooking Resources Data consumer Survey Data abbreviations terms

executive Summary factors Influencing Home Cooks growth In Farmers Markets Making It Easier To Find, Cook Healthy Food restaurant Menus Add Healthy Options, Giving More Incentive To Eat Out meal Kits Help Consumers Cook Without The Effort the Consumer consumers Split In Enthusiasm For Cooking figure 1: Cooking Enthusiasts, July-august 2013 women Lead The Pack In Cooking At Home, But Men Still Enjoy It figure 2: Cooking Frequency, Enjoyment, Skills, And Desire, By Gender, July-august 2013 cooking Enthusiasts Focused On Experimentation And Variety figure 3: What Cooking Enthusiasts Do Personally, July-august 2013 online Cooking Resources A Key To Engaging Young Adults figure 4: Online Resources Cooking Enthusiasts Consider Useful When Cooking Something New, By 18-24s Vs. All, July-august 2013 cooking At Home Still Seen As A Way To Maintain Health, But Personal Pride Plays A Role figure 5: Reasons Cooking Enthusiasts Like To Cook At Home, By Gender, July-august 2013 what We Think

issues And Insights
Cooking Enthusiasts - US - October 2013

who Cooks And How Often the Issues: the Implications: what It Means To Be A Cooking Enthusiast the Issues: the Implications: approaches To Cooking the Issues: the Implications: reasons To Cook At Home the Issues: the Implications:

trend Application inspire Trend: Man In The Mirror inspire Trend: Immaterial World mintel Futures: Generation Next

the Cooking Enthusiast overview figure 6: Cooking Enthusiasts,...