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You can't beat the web for low-cost and no-cost advertising... and yet there are thousands of solo entrepreneurs who have yet to create a sales page and start aggressively marketing their information product. Which brings us to the obvious question: WHY create a product if you aren't going to market it?
One of the most delightful and economical features of the Web is the ability stone jaw crusher used in quarry
to split-test your sales letter to multiple markets at nearly ZERO extra cost. You can do this yourself, and leverage your sales potential exponentially while keeping a tight clutch on your purse strings. Or, you can farm it out to a professional, and even still for thousands less than it would take to create two fresh ads from scratch, ask for multiple sales letter versions at a bulk rate that have you hitting potential target markets faster than your grandpa can win at the county fair Whack-a-Mole game.
In the world of corporate print advertising, split testing is performed via ad versioning. Millions of companies put ad versioning to work so they can squeeze every drop of profit potential out of their paid ad campaigns. Ad versioning involves taking a single ad (which could be anything from a sales letter, catalog, newsletter, print ad, etc.) and creating multiple versions of it that speak to subgroups of the primary market.
An example: U.S. fashion retailers run versioned catalogs to their hot and cold weather market segments. The 'Cold Zone' version of the piece might feature winter coats and accessories, where the 'Warm Zone' would replace the winter items with lightweight outerwear. The remaining 'neutral' items and the jist of the ad promotions stay the same. So, the versioned catalog would look *almost* stone hammer crusher used in mining
identical to the original, with the exception of those select items and/or headlines.
How is this important? Well.. why would you try to sell ski jackets to folks in Florida when you know they'd be far more...