Ezwallet Easy Business Plan

Guide to Writing a Business Plan



Your business plan is a working document. It is not meant to be written and then forgotten. You should review it regularly and if necessary change it to ensure your plan (and your business) stays focused on the objectives.



Use this template to write your own short business plan.

The text in RED is instructional. You should delete it before printing or sending your plan.

Any text in blue indicates a link to a webpage or document. Press control and click anywhere in the link to launch the page. You should delete these links before printing or sending your plan.

Keep your sentences short and concise. Use bulleted lists to highlight key points.

Break up your paragraphs with extra headings if necessary.

This template works best when used in Microsoft Word ’97-2007

To get information about how to write your business plan, visit the Business Victoria Website at www.business.vic.gov.au







EzWallet





Business Plan







Prepared By: Sebastian Stacey



Table of Contents



1. Business Overview 4

2. Products/Services 5

3. Market Analysis 6

4. Competition 6

5. Marketing Strategy 7

6. Business Structure and Management 7

7. Finances 8

8. Action Plan 9

Appendix I: Competitor Analysis 10

Appendix II: Strategic SWOT Analysis 11


1. Business Overview


Include in your overview:

what your business does, your products or services

how long you have been operating

the industry you’re in

point of difference over your competitors—such as different location, cheaper price or better service—and key benefits to your consumers

where the business will be in two-to-five years and how this will be achieved, e.g. your position financially and in the market place (you may need to complete this after you’ve worked through the other sections)

The EZWallet business is all about making life easier for a the customer. Everyone has complaints about...