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  • Date Submitted: 07/01/2014 01:50 AM
  • Flesch-Kincaid Score: 54.8 
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A new development in the world of marketing and public relations is the advent of the optimized press release. An optimized press release can make its way to the top of Google and Yahoo! News in less than 24 hours for relevant keywords. Other optimized press   filter press used in phosphor
releases stay perched on the first page of Google for six months or longer.
For those of us who've made a living distributing these informative little documents, the question is: Can there be anything new in the world about the venerable press release? Yes, thanks to Internet technology.
Exactly what is an optimized press release?
Optimized press releases are a relatively little-known development in the world of search engine exposure. Optimized press releases differ from regular press releases because they are written with selectively researched keywords embedded within the copy. The keywords target a specific audience and attract search engine spiders. The use of keywords drives traffic to a company's website and attracts potential clients and customers.
For another perspective, think of a skillfully written resume that teases the hiring authority into calling you for an interview. Likewise, the optimized press release teases the reader into clicking through to a company's website - a website the reader would never have located or known anything about without first being led there by the optimized press release. Garden variety press releases are not keyword-embedded and are written for journalists' eyes only.
A press release that can reach the target audience without the filter of an editor or reporter? Who knew? The news search engines are now major players in the dissemination of news. According to statistics captured over the course of one filter press used in lithopone
month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. Two years later, chances are this number has grown tremendously. Combined, Google and Yahoo news...

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