Swot Analysis of Intel

Strengths
• Intel enjoys   strong customer loyalty and reputation around the world, is one of the most valuable brands.
• Intel was the first company, which came up with the idea of microprocessor, and it has continued that legacy by making advanced changes in it with time.
• Intel is the main hardware supplier to the PC business.
• Almost every company which makes computer is using Intel products.
• Has high profitability and revenue.
• The investment   in its research and development department is very heavy, and it has the a leading-edge mechanized capability.

Weaknesses
• Sometimes it is hard to convince customers pay because their products are buried deep inside the PCs.
• Intel position in the market declined in mid-2000s because the PC industry slowed down.
• Intel saw a loss in the financial year of 2008 in terms of revenue i.e. they failed to meet their expected profit.
• The retail prices are higher than its compepitors.
• They have not extened to the mobile market, which is considered may be the most profitable area of internet world in the future.

Opportunities
• Intel should focus more on their customers’ individual preferences and change with the trend of internet world.
• Seek opportunities in new growth areas such as home entertainment and mobile devices.
• Invested in venture capical in other areas.
• Reduce their product costs and labor costs.
• Seek opportunites in the trend of globalizaiton.

Threats
• Increasing costs, especially in the research and development department.
• Strict government regulations.
• Strong competitors increased, such as DELL and IBM.
• Political issues are serious in some of the areas.