Mkt 571 Week 1 Quiz Uop New Tutorials

MKT 571 Week 1 Quiz

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1. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
• Secondary data
• Primary data
• Licensed information  
• Tertiary information

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2. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
• Marketing focuses on sales as the primary goal.
• Marketing balances the need for data with that of creativity.
• Marketing is about advertising.
• Marketing is involved with price as the major factor.

3. Which of the following statements demonstrates behavioral loyalty towards a brand?
• My friends agree Myfavorite Laundry detergent is the best.
• Myfavorite Laundry detergent is so easy to use.  
• Myfavorite Laundry detergent smells good.
• I always buy Myfavorite Laundry detergent when purchasing laundry detergent.

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4. By 2015, projections indicate that the largest category of households will be composed of
• childless married couples and empty nesters
• married couples with children
• single-parent families
• singles living with nonrelatives

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5. One of the most critical steps in the defining process of market research is
• reading marketing research journals  
• defining the problem, the decision alternatives, and research objectives
• analyzing the internal environment
• developing a research plan

6. Which of the following is correct about marketing management?
• It is primarily concerned with the systematic gathering, recording, and analysis of data about issues...