Will Tv Succumb to Th

Will Tv Succumb to the Internet
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Case Study 1 |
Will TV Succumb to the Internet? |
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1/27/2013 |
CISK 511
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Case Study: Will TV Succumb to the Internet?
Problem: Cable/Satellite Provides have adopted a business model of expanding select programing services online while remain competitive with an increasingly digitized world. The very technology they have embraced poses a threat to the future of mainstream TV as more and more household have cut the cord and terminated standard TV service in favor of Internet programing.
Challenge: Recommend the best course of action to take for cable/satellite providers to expand their online product offerings without cannibalizing revenues from traditional TV programming
Facts:
* High-speed internet connections, powerful computers, and portable software devices have become widespread in use and ease of access. It’s changed the way people obtain songs, videos, TV shows and books. File sharing and DVR service have increased the ease which TV shows and music can be uploaded to the internet and shared with others for free. Although these TV shows and music files are illegal to share, current laws against those who supply and download these digital files have near zero effect on users because the laws are hardly enforced.
* YouTube, which was started in 2005, is the most popular video-sharing website in the world. Over 150,000, unauthorized video clips of copyrighted television programs appeared on YouTube.
* Hula.com, a website offering streaming video of television shows and movies from NBC, Fox, ABC, Comedy Central, PBS, USA Network, Bravo, FX, Speed, Sundance, Oxygen, Onion News Network, and other networks. Hula also syndicated its hosting to other sites, including AOL, MSN, Facebook, MySpace, Yahoo and Fancast.com, and allows users to embed Hula clips in their website. Hula.com is supported by advertising commercials, and much of its contents are free to viewers. Viewers can view contents over...