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Omm 615 Entire Course

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OMM 615 Entire Course
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OMM 615 Entire Course

OMM 615 Strategies Marketing/Advertising/Public Relations

This course explores practical ways to develop organizational communication plans that integrate marketing, advertising and public relations strategies. Emphasis is given to the dynamic process of managerial decision-making required to implement an integrated communication plan effectively in order to achieve organizational goals. Offered online.

OMM 615 Week 1 Assignment Brand Name and Corporate Image

Brand Name and Corporate Image
In a two- to four-page paper (excluding the title and reference pages) explain the differences between “brand name” and “corporate image,” and conclude if these terms are related. Provide examples to support your position.
Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the course text and at least two scholarly sources from the Ashford University Library.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.


OMM 615 Week 2 Assignment IMC Tactics

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a three- to four- page paper (excluding the title and reference pages), analyze at least three IMC tactics (Chapter 3) and discuss whether or not the tactics are effective, and why.
Your paper should be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 3 Assignment Executional Frameworks

Executional Frameworks
Select an existing product or service. In a two- to three-page paper (excluding the title...

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