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Global Beer Market - Industry Size, Share, Trends, Analysis and Forecasts, 2012 – 2018

  • Date Submitted: 11/27/2015 07:51 PM
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Beer is one of the most popular alcoholic beverages in the world. It is a crucial component of the cultures of many regions such
as Germany, Austria, and the U.K. According to consumption, it is the best selling alcoholic beverage in the world and one of the
best selling beverages globally, regardless of alcohol content, ranking among the likes of water, tea, and coffee. It is also one of
the oldest beverages consumed by mankind.
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The cultural importance of beer in some of the most affluent regions in the world means that the global beer market has no way
to go but up. The only major threats to the market are the possibility of maturation of its prime markets owing to extremely high
degree of penetration, and intense competition from other alcoholic beverages.
Beer is prepared by fermenting starch obtained from malted barley. The typical bitter flavor of beer comes from the inclusion of
hop flowers, called hops; this is the only commercial application of hops. Yeast is then added to ferment the sugars present in
the mixture, which produces alcohol and carbon dioxide. Some additives are later included according to the nature of the
particular type of beer being produced. The nature of the malt and the additives, in addition to some environmental factors,
determines the...


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