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Mkt 100 Strayer Test Bank

  • Date Submitted: 11/28/2015 12:56 AM
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MKT 100 Strayer Test Bank
All Chapters included with answers.
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All Chapters included with answers.
Purchase here: http://xondow.com/MKT-100-Strayer-Test-Bank-MKT100TB.htm



MKT 100 Strayer Test Bank


Chapter 1: Customer-Driven Strategic Marketing

Chapter 2: Planning Marketing Strategies

Chapter 3: The Marketing Environment, Social Responsibility, and Ethics

Chapter 4: Marketing Research and Information Systems

Chapter 5: Target Market Segmentation and Evaluation

Chapter 6: Consumer Buying Behavior

Chapter 7: Business Markets and Buying Behavior

Chapter 8: Reaching Global Markets

Chapter 9: E-Marketing, Digital Media, and Social Networking

Chapter 10: Product, Branding, and Packaging Concepts

Chapter 11: Developing and Managing Goods and Services

Chapter 12: Pricing Fundamentals

Chapter 13: Pricing Management

Chapter 14: Marketing Channels and Supply-Chain Management

Chapter 15: Retailing, Direct Marketing, and Wholesaling

Chapter 16: Integrated Marketing Communications

Chapter 17: Advertising and Public Relations

Chapter 18: Personal Selling and Sales Promotion


All Chapters included with answers.
Purchase here: http://xondow.com/MKT-100-Strayer-Test-Bank-MKT100TB.htm

Chapter 1:...

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