Mkt 498 Entire Class

MKT 498 Entire Class
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Week 1:

INDIVIDUAL ASSIGNMENT: Purpose and Value of Integrated Marketing Paper

Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign for a product or service they sell. Address the following in your paper:

    If the company has an integrated marketing plan, what value does the plan add?
    If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan?

Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.

Format your paper consistent with APA guidelines.


DQ 1:

What is integrated marketing?
What is the value of integrated marketing in today’s business environment?
How is integrated marketing different from traditional marketing?

DQ 2:

What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?

DQ 3:

What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.


Week 2:

INDIVIDUAL ASSIGNMENT: Marketing Analysis Paper

Write a 1,400- to 1,700-word paper in which you identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis.

Compare the strengths and weaknesses of each method...