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Devry Sbe 430 Final Exam-2015 October

  • Date Submitted: 12/16/2015 03:21 AM
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Devry SBE 430 Final Exam-2015 October

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Sbe430 final
 
Page 1

Question 1. 1. (TCO 1) List two of the five e-commerce trends in 2011 and 2012. (Points : 10)

Question 2. 2. (TCO 2) The text describes three successful e-commerce value propositions; list any one of the three. (Points : 10)

Question 3. 3. (TCO 6) List and describe two of the four main technologies that support online marketing. (Points : 10)

Question 4. 4. (TCO 3) The text lists many different forms of advertising. Please list five forms. (Points : 10)

  Question 5. 5. (TCOs 1, 2) Explain Tim Berners-Lee’s contributions to e-commerce. Analyze how those contributions have played a part in the growth of this field. (Points : 30)
Question 6. 6. (TCO 4) You have been chosen to create an e-commerce program to the board of directors. Present your argument on why senior management should buy into your e-commerce program. (Points : 30)

Question 7. 7. (TCO 5) Analyze how e-marketing has changed the World Wide Web. (Points : 30)

Question 8. 8. (TCOs 6, 8) Assemble a list of specific guidelines that ensures that you make a great first impression on your welcome page. (Points : 30)

Question 9. 9. (TCOs 2, 3, 4, 5, and 6) Create an example of a marketing plan and incorporate how you would use an e-CRM program in your plan. (Points : 80)

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