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Green Tea Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018

  • Date Submitted: 12/20/2015 10:39 PM
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Green tea is prepared using the leaves of camellia sinensis undergoing minimum oxidation during its processing. Green tea is
the fastest growing segment in the overall tea industry owing to its properties of providing health benefits to the consumers. In
the overall market China is the biggest producer and exporter of green tea, whereas Asia Pacific as a whole represents the
largest market for green tea. Countries like China, Hong Kong, Middle East, Taiwan and Japan are the major markets for green
tea in Asia Pacific market. Europe represents the fastest growing market for green tea owing to increased health awareness
among consumers.
Some of the major factors driving the global market for green tea include growing consumer awareness for healthy and safe
products and the growing number of people suffering from obesity, cancer digestive disorders and many more diseases. Green
tea is believed to reduce the effect of cancer cells, LDL cholesterol, cures body and headaches and helps in fat reduction. It is
expected that by 2015 the overweight population will exceed the mark of 1.5 billion, which in turn will propel the demand for
green tea in the years to come. This reports segments the global green tea market by type as Green tea bags, iced green tea,
green tea instant mixes and other types. The green tea market by flavors is segmented as lemon, aloe vera, cinnamon,...


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