Mkt607 All Week Discussions Latest 2015 [ All 16 Discussions]

mkt607 all week discussions latest 2015 [ all 16 discussions]
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week 1


What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an example.



diss 2
What are the aspects of marketing management? How has the marketing management process changed over the last several decades? Present examples.



weeek 2


In light of "Wrestling With Ethics" and other research/articles that you are able to draw upon, should profitability drive social responsibility? Be sure to support your discussion question responses with evidence from the readings and/or additional references.


diss 2


Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings and/or additional references.




week 3




With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in "Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability"? How should businesses handle those deemed to be vulnerable?


2

Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not.




week 4

As stated in this week's reading, "Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined." What does this statement mean to a company or to consumer perception?

2

Selden and McMillan, in "Manage Customer-Centric Innovation—Systematically," contend that customer-centric innovation will better sustain a company. Using your own experience and other...